Tourism Sector expected to Boom

Botswana Travel and Tourism industry is expected to generate US$1,620 million of economic activity.

According to the latest Tourism Satellite Accounting report, over the next ten years, it is predicted to achieve an annualized real growth of 5 percent. This expectation according to the report far exceeds world average of 4.3 per cent and the Sub Sahara average of 4.5 per cent. The report was produced by the World Travel and Tourism Council (WTTC) and commissioned by the Government Botswana and the Tourism Board.

According to the forecast detailed in the report, Travel and Tourism already contributes over 10 per cent of total employment and some 16 percent of non-mining Gross Domestic Product.

At the official launch delivered to the Botswana Cabinet, WTTC President Jean-Claude Baumgarten cautioned:’’ although this growth is positive and the country is one of the Africa’s most exciting travel destinations, it remains relatively unknown and is heavenly dependant on intraregional tourists. Indeed, as far as long-haul markets are concerned, it is probably Africa’s best kept secret.

He said:” this report comes at a crucial point for Botswana and will help the government to reach the highest level of potential that can be realized.
Travel and Tourism will contribute enormously to the country’s economy and we are committed to running a conscious campaign to publicize the strategic role and benefits of tourism in order to stimulate a more positive perception to the wider public”.