Welcome to Brand Botswana Department

The Nation Brand was officially launched in December 2007 by His Excellency, former President of the Republic of Botswana, Festus Gontebanye Mogae. Charged with managing the Nation Brand, BEDIA's Brand Botswana Department aims to strengthen the country's competitive identity through application of Marketing, Communication and Stakeholder Relation Strategies. These aim at promoting and appropriately positioning Botswana in the global market. Initiatives implemented  create awareness, acceptance and understanding of the nation brand by target groups (national and international ) and  promote a unified identity of the country and its unique offerings.

Brand Botswana Department further seeks to enable Botswana to:

• Define and express its  vision to the world
• Position itself as a destination of choice for local residents, investors, tourists, traders, tour operators and  the media
• Highlight the country's offerings in the areas of tourism, investment, export, culture and heritage, governance to audiences  
• Create and maintain a defined, consistent and single identity to effectively differentiate itself in  the global market

Marketing Communication goals aimed at achieving the above include but are not limited to:

• Raising  awareness  and recognition of Botswana through implementing integrated Marketing and Communication initiatives targeted to domestic and international markets
• Ensuring  consistent messaging across all platforms by brand partners 
• Highlighting the benefits of nation branding and the role of local residents, implementing partners, local organisations and other key partners 
• Continuously engaging Brand Botswana partners through deploying Stakeholder Relations strategies  
• Executing co-branded initiatives with key partners
• Ensuring consistent engagement of audiences through advancing of public education initiatives
• Managing application of the Nation Brand by partners
• Auditing of national initiatives to ensure alignment to the Nation Brand Strategy

Contact Information

Ludo Mokotedi
Deputy Director - Brand Botswana
Botswana Export Development & Investment Authority (BEDIA)
Plot 28, Matsitama Road
P O Box 3122 Gaborone, Botswana
Tel: (267) 363 3316
Fax: (267) 3970 452
Email: mokotedil@bedia.bw
Web: www.bedia.co.bw